Jeremy Hawkins, writer and freelance journalist, travelled to Edinburgh to cover the Scottish referendum on independence from the UK.
Together with Jeremy we defined a complete media strategy to make the trip possible. Jeremy was looking to raise funds for his campaign via an IndieGoGo page, and wanted to create a platform to publish high-quality media-rich content throughout his trip.
We decided to orient his strategy around a WordPress blog, added to a subdomain of his existing site via a WordPress Network. His existing site wasn’t under WordPress, so this involved also pulling his existing static content into the CMS to make it updatable and manageable, with a view to doing a redesign in the future.
Linking his WordPress in with social media allowed Jeremy to build audience through his Twitter feed and Facebook page, and social media strategies included multiple live-tweeting events and a Facebook “share-campain” to help meet his funding goal, as well as using the #indyref hastag to gain in visibility. I also helped film and produce his promotional video for the crowd-funding campaign, and worked with him to implement multiple feedback periods to gauge user involvement and improve the strategy through his trip.